New Hall Farm Reservoir, Aythorpe Roding.

Eastern Plateau recently supported the construction of a new reservoir at New Hall Farm to help with water management on a specialist potato growing farm.

Water managment is a key issue in the Eastern Plateau, where rainfall is much lower than the average in England, especially in times of climate variation.

The reservoir helps to ensure that crops can be irrigated at key times during the growing cycle.

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Theshing Barn, Jepps Farm

The conversion of the redundant Grade II listed barn to provide top quality holiday accomodation has recently been been opened with Eastern Plateau’s assistance.

Check out the website

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Peace’s Farm Shop Open very soon-a recent press release

The destination for the perfect cuppa, tasty treat and leisurely lunch

The Pearce Family is delighted to announce the opening of their new
café on the A10 between the historic market towns of Buntingford and
Puckeridge in Hertfordshire.

Located next to their vibrant and buzzing Farmshop, Pearce’s café with
its striking glass frontage overlooking the beautiful River Rib valley
will offer freshly prepared food cooked on site seven days a week,
catering for breakfast, light snacks and an excellent cup of coffee to
delicious lunches and traditional English afternoon teas.

David Pearce, said: “We have been farming here as a family for 45 years
growing horticultural and arable crops, as well as rearing beef cattle. 
In 1982 we started to sell our own fruit and veg from a shed in the
field and such was our success we now have a thriving business providing
good fresh produce and fine foods.  We had been exploring ideas to
diversify for a while and with our stunning location, our passion for
seasonal, quality food and the numerous requests from customers, a café
seemed a natural solution.”

Contemporary in style, the cafe has been built to eco-specification and
has a relaxed atmosphere with light and space from the floor to ceiling
glass and rustic chic with sophisticated cream and greens, sustainable
solid oak beams, tables and chairs.  As well as ample seating inside,
the landscaped patio area overlooking the fields offers the opportunity
to sit out in fine weather.

The kitchen team will cook simple fresh food bursting with seasonal
flavours and the daily specials make use of the quality ingredients from
the farm and shop.  With superb service, dishes will include full
English breakfasts, homemade soups, light snacks and salads as well as
hot casseroles and chef’s dish of the day.  On Sundays, brunch and a
choice of traditional roast lunch will be available.

Customers will also be able to indulge in the luxury of afternoon tea. 
Pearce’s Café will offer a choice of handpicked loose leaf teas
including Pearce’s own blend, along with a selection of sandwiches,
assortment of freshly baked cakes and traditional cream teas.  Coffee
lovers too, will be delighted with the coffee, expertly roasted and
blended for that perfect cup.

David Pearce, further explained that the family were also very pleased
that building the café has created employment with 20 new jobs for this
rural location which also enabled them to secure a grant through the
Rural Development Programme for England funded by Defra and the EU and
delivered locally by the Eastern Plateau.

For more details on the Café’s opening hours the website is, telephone 01920 821246

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The Nazeing Seedbed Centre

Is open now, and full of tennants. The first complete Eastern Plateau RDPE Project. Others following soon……

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Pearce’s Farm Shop

Next time you are traveeling up/down the A10, look out for the progress. The roof should be on soon!

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Food Security & Local Food Supply

…these are now two of the key headlines that policymakers are espousing.

Eastern Plateau RDPE could help funding your project in this field…

Contact the team to discuss…

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Sentry Conference 2011

Call to action:

Come and find the Eastern Plasteau representatives at the Acre stand to discuss your potential projects!

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Pearce Farm Shop, Tea Room and Kitchen development

Measure 311, Diversification into non-agricultural activities

Pearce Farm ShaopA C Pearce and Sons is a family farming partnership trading from Hamels Park Farm, nr Buntingford in East Hertfordshire. The farm consists of 1200 acres of arable and livestock farming. 30 years ago the farm expanded to include a “pick your own” soft fruit business and subsequently a substantial farm shop. The project incorporates the development of the existing farm shop  to construct a 90 seat cafe with additional outside seating and the creation of a new kitchen to produce ready meals and food for the cafe from fruit, meat and vegetables produced on the farm.

The Eastern Plateau was delighted to award funding towards building works, kitchen equipment and marketing costs. The new building will be carbon neutral, incorporating rain water harvesting, ground source heat pump and of sustainable timber framed construction. The project will also create a number of new employment opportunities for the rural community.

For more information on about the existing farm shop visit

For more information about the Eastern Plateau Rural Development Funding contact
Tel: 0844 854 6994 or visit

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Woodland Craft Workshop

Measure 312: Support for the creation and development of Micro-enterprises.

The Eastern Plateau was delighted in helping support local small business Coppice Designs, run by Andy Basham to develop his business. Andy owns a small woodland craft and coppicing business based at Goldstones Farm, Ashdon and is developing his business to create a woodland training camp, to pass on his teaching skills in coppice woodcraft.

Andy BashamAndy was awarded funding towards equipment and materials to establish a mobile teaching camp at Hales Nature Reserve. Courses will include woodland management, woodwork, willow work and charcoal making. Andy has employed a trainee to help him in his business and to pass on his experience.

Andy has said “the award will be crucial in helping me achieve my goal of running a woodland skills centre”.

For more information on Coppice Designs visit

For more information about the Eastern Plateau Rural Development Funding
contact Tel: 0844 854 6994 or visit

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Feast East 2011

Visit Feast East, now in its 17th year, on 4th & 5th March 2011 at Chilford Hall, Linton, Cambs CB21 4LE for the best in food & drink from the East of England

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